Operating an unconventional ethos rooted in raw creativity, SOHO uniquely embodies a passion for life, culture & entertainment, hence the name. Utilising our own Carter family vineyards & other boutique estates, we have chosen 3 of New Zealand’s best winemakers from Waiheke Island, Marlborough & Central Otago – SOHO respects the traditional winemaking process but pushes the boundaries. This coupled with a desire to be one of New Zealand’s most awarded boutique wine companies has made SOHO a wine icon of modernity. Giving each wine its own distinctive style & personality.